Did Video Professor Spend Too Much On Lawyers And Not Enough On Its Product?

Video Professor, a company well-known in these pages for its penchant for suing both its critics and message boards that hosted its critics, not to speak of trying to suppress competition by misusing trademark law, has apparently hit hard times, a TV station in Denver is reporting:


A person with knowledge of the situation told the 9Wants to Know investigators that Video Professor’s approximately 50 employees were called to a meeting Monday and told they were being placed on unpaid furlough.

Phones at Video Professor’s corporate office and customer service center were answered Thursday by an automated message notifying callers the offices were closed for the day and to call back at a later time.

A call to Video Professor’s CEO and pitchman, John Scherer, drew a return call from a company spokesman who would not answer questions or elaborate beyond a one-sentence statement: “The company is going through a reorganization that involves some temporary furloughs.”

Of course, every time it filed one of these cases it just drew more attention to consumer complaints about its sales practices, and stimulated journalists to look into the company. Video Professor rarely found such attention flattering, even in his hometown media.

Is there a lesson here? Did Video Professor spend so much on legal fees that it couldn’t improve its product sufficiently to satisfy the market?

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