Yesterday, we had the story of the incredibly popular viral wedding video, talking about how the music in that video, despite being over a year old and being sung by someone with massive reputation problems (Chris Brown, who assaulted his then girlfriend), was suddenly back in both the iTunes and Amazon top 5 downloads, almost entirely because of the video. Soon after the post went up, we saw that Google had just put up its own post highlighting it as a case study of a copyright holder monetizing an opportunity. Basically, Google allowed Sony Music to:
claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by “JK Wedding Entrance Dance” — in the last week, searches for “Chris Brown Forever” on YouTube have skyrocketed, making it one of the most popular queries on the site.
But… as some in our comments began to wonder, shouldn’t the folks in the video (or, perhaps the person who shot it) get some of that monetizing as well? After all, if we base our thinking on traditional RIAA-style thinking, the whole reason why there are suddenly so many new sales and renewed interest in Brown and this song is entirely due to this wedding party and whoever shot the video. Now, they might not want or care about the money, but just the fact that Google is hyping up the monetizing of the video… doesn’t something seem wrong that the actual copyright holder of the video in question isn’t getting any of that money? At the very least, shouldn’t there be some sort of “referral bonus” or some such?