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		<title>Another Reason To Worry About DMCA Takedowns: Collateral Damage</title>
		<link>http://www.phphosts.org/2010/03/another-reason-to-worry-about-dmca-takedowns-collateral-damage/</link>
		<comments>http://www.phphosts.org/2010/03/another-reason-to-worry-about-dmca-takedowns-collateral-damage/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 03:59:00 +0000</pubDate>
		<dc:creator>News</dc:creator>
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		<description><![CDATA[In the wake of the DMCA takedown notice that <a href="http://www.techdirt.com/articles/20100224/1837478295.shtml">forced Cryptome offline</a>, the EFF is pointing out yet another massive in with the DMCA's notice-and-takedown setup: <a href="http://www.eff.org/deeplinks/2010/03/weakest-link-redux" target="_blank">it leads to a ton of collateral damage</a> in getting legitimate, authorized, non-infringing content blocked by overzealous takedowns.  Obviously, there are lots of cases of false takedowns or where there's a fair use argument -- but even if we assume that (in this example) Microsoft's DMCA was justified, the fact that the entire site got forced offline should be seen as a major problem with the DMCA:
<blockquote><i>
This illustrates a basic problem built into the DMCA safe harbors. Microsoft's notice targeted just one document. Network Solutions, however, couldn't take down that single document, so opted to take down the entire site. Thus, although Cryptome's beef was with Microsoft, Cryptome also had to persuade Network Solutions to take a chance of losing safe harbor protection (although not much of a chance, because Cryptome's posting was protected by the fair use doctrine). Because Network Solutions wasn't willing to take that small risk, a whole lot of speech was temporarily disappeared. 
</i></blockquote>
As the EFF notes, this happens because the notice and takedown process lets copyright holders go after "the weak link" by moving further and further upstream to find a player in the chain who will take down the content, even if it means taking down much more:
<blockquote><i>
Copyright owners reach out to a "weak link," the service provider with the least incentive to resist the takedown notice. Unless it has a free lawyer, the cost of doing a fair use analysis and defending a lawsuit--even if the service provider knows it will win--is almost certainly more than a service provider is charging any individual customer, or even a whole bunch of "innocent bystander" customers.
</i></blockquote>
The EFF also follows this up with a list of ways that upstream service providers <i>should</i> react to such DMCA notices, and suggests that customers seek out service providers who will follow that course of action.  Of course, the better solution would be to fix the DMCA, but that doesn't seem likely any time soon.<br /><br /><a href="http://techdirt.com/articles/20100305/0430288433.shtml">Permalink</a> &#124; <a href="http://techdirt.com/articles/20100305/0430288433.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100305/0430288433&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p>In the wake of the DMCA takedown notice that <a href="http://www.techdirt.com/articles/20100224/1837478295.shtml" rel='nofollow'>forced Cryptome offline</a>, the EFF is pointing out yet another massive in with the DMCA&#8217;s notice-and-takedown setup: <a href="http://www.eff.org/deeplinks/2010/03/weakest-link-redux"  rel='nofollow'>it leads to a ton of collateral damage</a> in getting legitimate, authorized, non-infringing content blocked by overzealous takedowns.  Obviously, there are lots of cases of false takedowns or where there&#8217;s a fair use argument &#8212; but even if we assume that (in this example) Microsoft&#8217;s DMCA was justified, the fact that the entire site got forced offline should be seen as a major problem with the DMCA:</p>
<blockquote><p><i><br />
This illustrates a basic problem built into the DMCA safe harbors. Microsoft&#8217;s notice targeted just one document. Network Solutions, however, couldn&#8217;t take down that single document, so opted to take down the entire site. Thus, although Cryptome&#8217;s beef was with Microsoft, Cryptome also had to persuade Network Solutions to take a chance of losing safe harbor protection (although not much of a chance, because Cryptome&#8217;s posting was protected by the fair use doctrine). Because Network Solutions wasn&#8217;t willing to take that small risk, a whole lot of speech was temporarily disappeared.<br />
</i></p></blockquote>
<p>As the EFF notes, this happens because the notice and takedown process lets copyright holders go after &#8220;the weak link&#8221; by moving further and further upstream to find a player in the chain who will take down the content, even if it means taking down much more:</p>
<blockquote><p><i><br />
Copyright owners reach out to a &#8220;weak link,&#8221; the service provider with the least incentive to resist the takedown notice. Unless it has a free lawyer, the cost of doing a fair use analysis and defending a lawsuit&#8211;even if the service provider knows it will win&#8211;is almost certainly more than a service provider is charging any individual customer, or even a whole bunch of &#8220;innocent bystander&#8221; customers.<br />
</i></p></blockquote>
<p>The EFF also follows this up with a list of ways that upstream service providers <i>should</i> react to such DMCA notices, and suggests that customers seek out service providers who will follow that course of action.  Of course, the better solution would be to fix the DMCA, but that doesn&#8217;t seem likely any time soon.</p>
<p><a href="http://techdirt.com/articles/20100305/0430288433.shtml" rel='nofollow'>Permalink</a> | <a href="http://techdirt.com/articles/20100305/0430288433.shtml#comments" rel='nofollow'>Comments</a> | <a href="http://techdirt.com/article.php?sid=20100305/0430288433&#038;op=sharethis" rel='nofollow'>Email This Story</a><br />
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		<title>American Idol Contestants Have To Give Up Their Social Media Presence?</title>
		<link>http://www.phphosts.org/2010/03/american-idol-contestants-have-to-give-up-their-social-media-presence/</link>
		<comments>http://www.phphosts.org/2010/03/american-idol-contestants-have-to-give-up-their-social-media-presence/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 01:57:00 +0000</pubDate>
		<dc:creator>News</dc:creator>
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		<guid isPermaLink="false">http://techdirt.com/articles/20100309/0121168476.shtml</guid>
		<description><![CDATA[Apparently, you don't just commit to handing over your music recordings if you enter American Idol, but now you have to give up your ability to build your own brand, as well.  Hypebot alerts us to the news that American Idol contestants for the latest season were all <a href="http://www.hypebot.com/hypebot/2010/03/no-mores-social-media-for-american-idol-contestants.html" target="_blank">forced to shut down their Facebook, MySpace and Twitter usage</a>, and point everyone directly to American Idol's own website instead.  In an age when having a strong social media presence is <a href="http://www.techdirt.com/articles/20100226/1814298327.shtml">important</a> to career success for many musicians, this seems like quite a big trade-off.<br /><br /><a href="http://techdirt.com/articles/20100309/0121168476.shtml">Permalink</a> &#124; <a href="http://techdirt.com/articles/20100309/0121168476.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100309/0121168476&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p>Apparently, you don&#8217;t just commit to handing over your music recordings if you enter American Idol, but now you have to give up your ability to build your own brand, as well.  Hypebot alerts us to the news that American Idol contestants for the latest season were all <a href="http://www.hypebot.com/hypebot/2010/03/no-mores-social-media-for-american-idol-contestants.html"  rel='nofollow'>forced to shut down their Facebook, MySpace and Twitter usage</a>, and point everyone directly to American Idol&#8217;s own website instead.  In an age when having a strong social media presence is <a href="http://www.techdirt.com/articles/20100226/1814298327.shtml" rel='nofollow'>important</a> to career success for many musicians, this seems like quite a big trade-off.</p>
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		<title>Springpad bookmarks the world</title>
		<link>http://www.phphosts.org/2010/03/springpad-bookmarks-the-world/</link>
		<comments>http://www.phphosts.org/2010/03/springpad-bookmarks-the-world/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 01:06:00 +0000</pubDate>
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		<description><![CDATA[Neat little clipping and saving service works on Web and iPhone. <p>Originally posted at <a href="http://news.cnet.com/8301-19882_3-10467398-250.html" class="origPostedBlog">Rafe's Radar</a></p><div class="feedflare">
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			<content:encoded><![CDATA[<p>Neat little clipping and saving service works on Web and iPhone.
<p>Originally posted at <a href="http://news.cnet.com/8301-19882_3-10467398-250.html" class="origPostedBlog" rel='nofollow'>Rafe&#8217;s Radar</a></p>
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		<title>Indian Cricket Team Owner Plans Cheaper Line Of Jerseys To Compete With Knockoffs</title>
		<link>http://www.phphosts.org/2010/03/indian-cricket-team-owner-plans-cheaper-line-of-jerseys-to-compete-with-knockoffs/</link>
		<comments>http://www.phphosts.org/2010/03/indian-cricket-team-owner-plans-cheaper-line-of-jerseys-to-compete-with-knockoffs/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 00:45:00 +0000</pubDate>
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		<description><![CDATA[We wrote about Indian film star Sharukh Khan not too long ago, when he was involved in a <a href="http://www.techdirt.com/articles/20100210/0101468106.shtml">prank/hoax/joke</a> about airport film scanners.  However, Amar Balikai alerts us to something else he's potentially planning that seems pretty smart.  Khan, via his production company, owns a cricket team, and there's huge demand for the jerseys.  The official jerseys are apparently quite pricey, leading many to buy cheap knockoffs instead.  But rather than freak out about the fakes, Khan apparently <a href="http://www.siasat.com/english/news/why-srk-upset" target="_blank">wants to create a second line of cheaper jerseys</a> that the team can offer directly, to compete with the knockoff versions.  We've seen this before, such as with the South African t-shirt company that secretly designed both an official line <i>and</i> <a href="http://www.techdirt.com/articles/20090921/0413036268.shtml">its own, cheaper, knockoffs</a>, and was able to better segment the market.  In other words, these are both cases of companies recognizing that "piracy" is just a form of <a href="http://www.techdirt.com/articles/20091210/0530007290.shtml">free market research</a>. You just need to figure out how to capitalize on what it tells you.<br /><br /><a href="http://techdirt.com/articles/20100225/1300478312.shtml">Permalink</a> &#124; <a href="http://techdirt.com/articles/20100225/1300478312.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100225/1300478312&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p>We wrote about Indian film star Sharukh Khan not too long ago, when he was involved in a <a href="http://www.techdirt.com/articles/20100210/0101468106.shtml" rel='nofollow'>prank/hoax/joke</a> about airport film scanners.  However, Amar Balikai alerts us to something else he&#8217;s potentially planning that seems pretty smart.  Khan, via his production company, owns a cricket team, and there&#8217;s huge demand for the jerseys.  The official jerseys are apparently quite pricey, leading many to buy cheap knockoffs instead.  But rather than freak out about the fakes, Khan apparently <a href="http://www.siasat.com/english/news/why-srk-upset"  rel='nofollow'>wants to create a second line of cheaper jerseys</a> that the team can offer directly, to compete with the knockoff versions.  We&#8217;ve seen this before, such as with the South African t-shirt company that secretly designed both an official line <i>and</i> <a href="http://www.techdirt.com/articles/20090921/0413036268.shtml" rel='nofollow'>its own, cheaper, knockoffs</a>, and was able to better segment the market.  In other words, these are both cases of companies recognizing that &#8220;piracy&#8221; is just a form of <a href="http://www.techdirt.com/articles/20091210/0530007290.shtml" rel='nofollow'>free market research</a>. You just need to figure out how to capitalize on what it tells you.</p>
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		<title>FTC wants more input on Google-AdMob deal</title>
		<link>http://www.phphosts.org/2010/03/ftc-wants-more-input-on-google-admob-deal/</link>
		<comments>http://www.phphosts.org/2010/03/ftc-wants-more-input-on-google-admob-deal/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:42:00 +0000</pubDate>
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		<description><![CDATA[The FTC is asking Google competitors to weigh in on its proposed $750 million acquisition of mobile advertising company AdMob, according to a report. <p>Originally posted at <a href="http://news.cnet.com/8301-30684_3-10467281-265.html" class="origPostedBlog">Relevant Results</a></p><div class="feedflare">
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			<content:encoded><![CDATA[<p>The FTC is asking Google competitors to weigh in on its proposed $750 million acquisition of mobile advertising company AdMob, according to a report.
<p>Originally posted at <a href="http://news.cnet.com/8301-30684_3-10467281-265.html" class="origPostedBlog" rel='nofollow'>Relevant Results</a></p>
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		<title>US Patent Office Decides That One Click Really Is Patentable</title>
		<link>http://www.phphosts.org/2010/03/us-patent-office-decides-that-one-click-really-is-patentable/</link>
		<comments>http://www.phphosts.org/2010/03/us-patent-office-decides-that-one-click-really-is-patentable/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 23:30:00 +0000</pubDate>
		<dc:creator>News</dc:creator>
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		<description><![CDATA[Ladies and gentlemen, we now have confirmation that the USPTO is a joke.  After years of back and forth, it has decided, once again, that <a href="http://www.techflash.com/seattle/2010/03/amazons_1-click_patent_confirmed_following_re-exam.html" target="_blank">Amazon's one-click patent is perfectly valid</a>.  This, despite tons of prior art, and basic common sense.  We were just wondering what was taking so <a href="http://www.techdirt.com/articles/20100223/0249208265.shtml">long</a> for the USPTO to reject the patent.  But, of course, it seemed like the USPTO was willing to <a href="http://www.techdirt.com/articles/20071204/002127.shtml">go out of its way</a> to help keep this patent around.  Of course, as some are pointing out, the end result of this patent surviving is that it may be used as <a href="http://www.patentlyo.com/patent/2010/03/amazon-one-click-patent-slides-through-reexamination.html" target="_blank">example number one for patent reform</a>.<br /><br /><a href="http://techdirt.com/articles/20100310/1011108507.shtml">Permalink</a> &#124; <a href="http://techdirt.com/articles/20100310/1011108507.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100310/1011108507&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p>Ladies and gentlemen, we now have confirmation that the USPTO is a joke.  After years of back and forth, it has decided, once again, that <a href="http://www.techflash.com/seattle/2010/03/amazons_1-click_patent_confirmed_following_re-exam.html"  rel='nofollow'>Amazon&#8217;s one-click patent is perfectly valid</a>.  This, despite tons of prior art, and basic common sense.  We were just wondering what was taking so <a href="http://www.techdirt.com/articles/20100223/0249208265.shtml" rel='nofollow'>long</a> for the USPTO to reject the patent.  But, of course, it seemed like the USPTO was willing to <a href="http://www.techdirt.com/articles/20071204/002127.shtml" rel='nofollow'>go out of its way</a> to help keep this patent around.  Of course, as some are pointing out, the end result of this patent surviving is that it may be used as <a href="http://www.patentlyo.com/patent/2010/03/amazon-one-click-patent-slides-through-reexamination.html"  rel='nofollow'>example number one for patent reform</a>.</p>
<p><a href="http://techdirt.com/articles/20100310/1011108507.shtml" rel='nofollow'>Permalink</a> | <a href="http://techdirt.com/articles/20100310/1011108507.shtml#comments" rel='nofollow'>Comments</a> | <a href="http://techdirt.com/article.php?sid=20100310/1011108507&#038;op=sharethis" rel='nofollow'>Email This Story</a><br />
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		<title>And Here Come The Lawsuits From People Who Claim James Cameron Ripped Them Off With Avatar</title>
		<link>http://www.phphosts.org/2010/03/and-here-come-the-lawsuits-from-people-who-claim-james-cameron-ripped-them-off-with-avatar/</link>
		<comments>http://www.phphosts.org/2010/03/and-here-come-the-lawsuits-from-people-who-claim-james-cameron-ripped-them-off-with-avatar/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 22:13:00 +0000</pubDate>
		<dc:creator>News</dc:creator>
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		<description><![CDATA[I saw <i>Avatar</i> with a friend who didn't know much about the movie heading in, and asked me what it was about -- so I gave her the succinct summary I'd heard from a few others as well: "It's <i>Dances With Wolves</i> with blue people."  Of course, while many people have made similar statements, it's also been popular to <a href="http://mediadecoder.blogs.nytimes.com/2010/03/02/mashing-up-the-navi/" target="_blank">compare the movie to <i>Pocohantas</i></a>.  However, that was just the start.  A little while ago, the site io9 put together an amazing look at <a href="http://io9.com/5460954/the-complete-list-of-sources-avatars-accused-of-ripping-off" target="_blank">the many, many, many different movies/books/stories/artwork that <i>Avatar</i> has been accused of "ripping off."</a>
<br /><br />
And, of course, with such a list, you'd have to expect lawsuits -- and they're starting up.  A guy in China <a href="http://io9.com/5487603/chinese-writer-seeks-146-million-from-james-cameron-for-plagiarism-suit" target="_blank">sued for $146 million</a>, claiming that his online novel was the inspiration.  That suit was <a href="http://www.nytimes.com/2010/03/09/movies/09arts-AVATARPLAGIA_BRF.html" target="_blank">quickly dismissed</a>.  But fear not, now some restaurant owner is claiming that <a href="http://thresq.hollywoodreporter.com/2010/03/the-first-avatar-ripoff-lawsuit.html" target="_blank">his unmade screenplay was the real inspiration</a> and has sued James Cameron and Twentieth Century Fox. 
<br /><br />
Or, perhaps, this is a classical story that's been told hundreds of times before in various formats.
<br /><br />
As with almost <i>every</i> lawsuit like this, it will almost certainly get dismissed quickly.  However, this happens all the time with blockbuster books and movies (just look at how many times JK Rowling has been <a href="http://www.techdirt.com/articles/20090616/0335525246.shtml">accused</a> of "ripping off" Harry Potter, or Dan Brown <a href="http://www.techdirt.com/articles/20060421/1710243.shtml">accused</a> of "ripping off" <i>The Da Vinci Code</i>).  At some point there should be sanctions against these sorts of bogus lawsuits.  In many cases, it seems clear that the people suing see it more as a publicity stunt to get press attention for their book or movie or whatever (hence the reason we're not naming the individuals or their works in this post).  In the meantime, though, is  anyone taking bets on who's next to sue?<br /><br /><a href="http://techdirt.com/articles/20100310/0245268495.shtml">Permalink</a> &#124; <a href="http://techdirt.com/articles/20100310/0245268495.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100310/0245268495&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p>I saw <i>Avatar</i> with a friend who didn&#8217;t know much about the movie heading in, and asked me what it was about &#8212; so I gave her the succinct summary I&#8217;d heard from a few others as well: &#8220;It&#8217;s <i>Dances With Wolves</i> with blue people.&#8221;  Of course, while many people have made similar statements, it&#8217;s also been popular to <a href="http://mediadecoder.blogs.nytimes.com/2010/03/02/mashing-up-the-navi/"  rel='nofollow'>compare the movie to <i>Pocohantas</i></a>.  However, that was just the start.  A little while ago, the site io9 put together an amazing look at <a href="http://io9.com/5460954/the-complete-list-of-sources-avatars-accused-of-ripping-off"  rel='nofollow'>the many, many, many different movies/books/stories/artwork that <i>Avatar</i> has been accused of &#8220;ripping off.&#8221;</a></p>
<p>And, of course, with such a list, you&#8217;d have to expect lawsuits &#8212; and they&#8217;re starting up.  A guy in China <a href="http://io9.com/5487603/chinese-writer-seeks-146-million-from-james-cameron-for-plagiarism-suit"  rel='nofollow'>sued for $146 million</a>, claiming that his online novel was the inspiration.  That suit was <a href="http://www.nytimes.com/2010/03/09/movies/09arts-AVATARPLAGIA_BRF.html"  rel='nofollow'>quickly dismissed</a>.  But fear not, now some restaurant owner is claiming that <a href="http://thresq.hollywoodreporter.com/2010/03/the-first-avatar-ripoff-lawsuit.html"  rel='nofollow'>his unmade screenplay was the real inspiration</a> and has sued James Cameron and Twentieth Century Fox. </p>
<p>Or, perhaps, this is a classical story that&#8217;s been told hundreds of times before in various formats.</p>
<p>As with almost <i>every</i> lawsuit like this, it will almost certainly get dismissed quickly.  However, this happens all the time with blockbuster books and movies (just look at how many times JK Rowling has been <a href="http://www.techdirt.com/articles/20090616/0335525246.shtml" rel='nofollow' rel='nofollow'>accused</a> of &#8220;ripping off&#8221; Harry Potter, or Dan Brown <a href="http://www.techdirt.com/articles/20060421/1710243.shtml" rel='nofollow' rel='nofollow'>accused</a> of &#8220;ripping off&#8221; <i>The Da Vinci Code</i>).  At some point there should be sanctions against these sorts of bogus lawsuits.  In many cases, it seems clear that the people suing see it more as a publicity stunt to get press attention for their book or movie or whatever (hence the reason we&#8217;re not naming the individuals or their works in this post).  In the meantime, though, is  anyone taking bets on who&#8217;s next to sue?</p>
<p><a href="http://techdirt.com/articles/20100310/0245268495.shtml" rel='nofollow'>Permalink</a> | <a href="http://techdirt.com/articles/20100310/0245268495.shtml#comments" rel='nofollow'>Comments</a> | <a href="http://techdirt.com/article.php?sid=20100310/0245268495&#038;op=sharethis" rel='nofollow'>Email This Story</a><br />
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		<title>Former Sun CEO: Tech Companies Suing Over Patents Is An Act Of Desperation</title>
		<link>http://www.phphosts.org/2010/03/former-sun-ceo-tech-companies-suing-over-patents-is-an-act-of-desperation/</link>
		<comments>http://www.phphosts.org/2010/03/former-sun-ceo-tech-companies-suing-over-patents-is-an-act-of-desperation/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 20:54:00 +0000</pubDate>
		<dc:creator>News</dc:creator>
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		<description><![CDATA[<p><em><img src="http://www.techdirt.com/images/iti/iti-sun-intel-btn.png" alt="Sun / Intel"> This post is part of the IT Innovation series, sponsored by Sun &#38; Intel.  Read more at <a href="http://www.itinnovation.com/">ITInnovation.com</a>.
            Of course, the content of this post consists entirely of the thoughts and opinions of the author.</em></p>Three years ago, after one of Microsoft's regular bursts of <a href="http://www.techdirt.com/articles/20070514/013229.shtml">FUD</a> claiming that Linux violated all sorts of Microsoft patents, then CEO of Sun, Jonathan Schwartz, wrote up a brilliant post knocking Microsoft down a peg by repeating a line we've said many times here ourselves: <a href="http://www.techdirt.com/articles/20070515/165325.shtml">real innovative companies innovate, not litigate</a>.  Now, following Apple's <a href="http://www.techdirt.com/articles/20100302/1031458365.shtml">patent offensive</a> against HTC, and unencumbered of corporate responsibilities, Schwartz is sharing <a href="http://jonathanischwartz.wordpress.com/2010/03/09/good-artists-copy-great-artists-steal/" target="_blank">a bit more detail on his views over patents</a> (found via <a href="http://twitter.com/mathewi/statuses/10243955090" target="_blank">Mathew Ingram</a>).
<br /><br />
Schwartz tells the story of Steve Jobs calling him and threatening Sun with a patent infringement lawsuit, to which Schwartz quickly warned Jobs that going down that path would lead to a <a href="http://www.techdirt.com/articles/20040804/0254215.shtml">patent nuclear war</a>, as he pointed out how recent Apple products likely infringed on Sun patents.  He then tells another story about a visit from Bill Gates, with a similar threat over patents -- and a similar response, pointing out that Microsoft clearly copied certain Sun technology.  In both cases, the counterweight made the threats go away.  This is the whole "nuclear stockpiling" scenario -- and, as such, it creates a ton of waste.  You have to keep building up those stockpiles just to make sure the other side is too scared to sue you.
<br /><br />
But the key point is made after this, where Schwartz again makes a statement quite similar to ones we've made when a big tech company suddenly goes on the patent offensive.  It's a canary-in-the-coalmine sign that something is wrong:
<blockquote><i>
For a technology company, going on offense with software patents seems like an act of desperation, relying on the courts instead of the marketplace.
</i></blockquote>
He also highlights how these lawsuits can backfire in a big, big way:
<blockquote><i>
Having watched this movie play out many times, suing a competitor typically makes them more relevant, not less. Developers I know aren't getting less interested in Google's Android platform, they're getting more interested -- Apple's actions are enhancing that interest.
</i></blockquote>
Indeed.  It's a point that still seems missed by so many when discussing these patent lawsuits.<br /><br /><a href="http://techdirt.com/blog/itinnovation/articles/20100310/0117178493.shtml">Permalink</a> &#124; <a href="http://techdirt.com/blog/itinnovation/articles/20100310/0117178493.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100310/0117178493&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p><em><img src="http://www.techdirt.com/images/iti/iti-sun-intel-btn.png" alt="Sun / Intel" class="alignleft"/> This post is part of the IT Innovation series, sponsored by Sun &amp; Intel.  Read more at <a href="http://www.itinnovation.com/" rel='nofollow'>ITInnovation.com</a>.<br />
            Of course, the content of this post consists entirely of the thoughts and opinions of the author.</em></p>
<p>Three years ago, after one of Microsoft&#8217;s regular bursts of <a href="http://www.techdirt.com/articles/20070514/013229.shtml" rel='nofollow'>FUD</a> claiming that Linux violated all sorts of Microsoft patents, then CEO of Sun, Jonathan Schwartz, wrote up a brilliant post knocking Microsoft down a peg by repeating a line we&#8217;ve said many times here ourselves: <a href="http://www.techdirt.com/articles/20070515/165325.shtml" rel='nofollow'>real innovative companies innovate, not litigate</a>.  Now, following Apple&#8217;s <a href="http://www.techdirt.com/articles/20100302/1031458365.shtml" rel='nofollow'>patent offensive</a> against HTC, and unencumbered of corporate responsibilities, Schwartz is sharing <a href="http://jonathanischwartz.wordpress.com/2010/03/09/good-artists-copy-great-artists-steal/"  rel='nofollow'>a bit more detail on his views over patents</a> (found via <a href="http://twitter.com/mathewi/statuses/10243955090"  rel='nofollow'>Mathew Ingram</a>).</p>
<p>Schwartz tells the story of Steve Jobs calling him and threatening Sun with a patent infringement lawsuit, to which Schwartz quickly warned Jobs that going down that path would lead to a <a href="http://www.techdirt.com/articles/20040804/0254215.shtml" rel='nofollow'>patent nuclear war</a>, as he pointed out how recent Apple products likely infringed on Sun patents.  He then tells another story about a visit from Bill Gates, with a similar threat over patents &#8212; and a similar response, pointing out that Microsoft clearly copied certain Sun technology.  In both cases, the counterweight made the threats go away.  This is the whole &#8220;nuclear stockpiling&#8221; scenario &#8212; and, as such, it creates a ton of waste.  You have to keep building up those stockpiles just to make sure the other side is too scared to sue you.</p>
<p>But the key point is made after this, where Schwartz again makes a statement quite similar to ones we&#8217;ve made when a big tech company suddenly goes on the patent offensive.  It&#8217;s a canary-in-the-coalmine sign that something is wrong:</p>
<blockquote><p><i><br />
For a technology company, going on offense with software patents seems like an act of desperation, relying on the courts instead of the marketplace.<br />
</i></p></blockquote>
<p>He also highlights how these lawsuits can backfire in a big, big way:</p>
<blockquote><p><i><br />
Having watched this movie play out many times, suing a competitor typically makes them more relevant, not less. Developers I know aren&#8217;t getting less interested in Google&#8217;s Android platform, they&#8217;re getting more interested &#8212; Apple&#8217;s actions are enhancing that interest.<br />
</i></p></blockquote>
<p>Indeed.  It&#8217;s a point that still seems missed by so many when discussing these patent lawsuits.</p>
<p><a href="http://techdirt.com/blog/itinnovation/articles/20100310/0117178493.shtml" rel='nofollow'>Permalink</a> | <a href="http://techdirt.com/blog/itinnovation/articles/20100310/0117178493.shtml#comments" rel='nofollow'>Comments</a> | <a href="http://techdirt.com/article.php?sid=20100310/0117178493&#038;op=sharethis" rel='nofollow'>Email This Story</a><br />
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		<title>Since Three Strikes Went Into Effect, Unauthorized File Trading Has Increased In France</title>
		<link>http://www.phphosts.org/2010/03/since-three-strikes-went-into-effect-unauthorized-file-trading-has-increased-in-france/</link>
		<comments>http://www.phphosts.org/2010/03/since-three-strikes-went-into-effect-unauthorized-file-trading-has-increased-in-france/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 19:43:00 +0000</pubDate>
		<dc:creator>News</dc:creator>
				<category><![CDATA[Syndicated]]></category>

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		<description><![CDATA[While I don't believe that the new Hadopi "three strikes" law in France has started being enforced yet (due to data privacy questions), it technically went into <a href="http://www.techdirt.com/articles/20100104/0238477574.shtml">effect</a> at the beginning of the year, and was widely promoted around France.  Of course, our big question was why anyone thought that such laws would <a href="http://www.techdirt.com/articles/20091104/1017496795.shtml">actually make anyone buy</a>.  The general reasoning that supporters of such laws gave is that it would decrease unauthorized file trading, and those people would magically want to start buying again.  But, of course, as mentioned at the time, we already have empirical data that this wouldn't work.  After all, here in the US, thousands of people were threatened with millions of dollars in fines for file sharing -- a punishment significantly more stringent than losing your internet connection.  And, rather than decrease the amount of unauthorized file trading, it only increased (quite a bit), often moving to more underground resources.
<br /><br />
So it should come as little (i.e., no) surprise that in the few months since the Hadopi law has technically been in effect in France, reports have found <a href="http://torrentfreak.com/piracy-rises-in-france-despite-three-strikes-law-100609/?utm_source=feedburner&#38;utm_medium=feed&#38;utm_campaign=Feed%3A Torrentfreak %28Torrentfreak%29" target="_blank">an increase in unauthorized file trading</a>, along with a notable shift from BitTorrent to other, less trackable, solutions.
<br /><br />
So what's next?  Suing doesn't work.  Kicking people off the internet doesn't work.  Can we hope that maybe next on the list is actually putting in place a good business model?<br /><br /><a href="http://techdirt.com/articles/20100309/1843228488.shtml">Permalink</a> &#124; <a href="http://techdirt.com/articles/20100309/1843228488.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100309/1843228488&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p>While I don&#8217;t believe that the new Hadopi &#8220;three strikes&#8221; law in France has started being enforced yet (due to data privacy questions), it technically went into <a href="http://www.techdirt.com/articles/20100104/0238477574.shtml" rel='nofollow'>effect</a> at the beginning of the year, and was widely promoted around France.  Of course, our big question was why anyone thought that such laws would <a href="http://www.techdirt.com/articles/20091104/1017496795.shtml" rel='nofollow'>actually make anyone buy</a>.  The general reasoning that supporters of such laws gave is that it would decrease unauthorized file trading, and those people would magically want to start buying again.  But, of course, as mentioned at the time, we already have empirical data that this wouldn&#8217;t work.  After all, here in the US, thousands of people were threatened with millions of dollars in fines for file sharing &#8212; a punishment significantly more stringent than losing your internet connection.  And, rather than decrease the amount of unauthorized file trading, it only increased (quite a bit), often moving to more underground resources.</p>
<p>So it should come as little (i.e., no) surprise that in the few months since the Hadopi law has technically been in effect in France, reports have found <a href="http://torrentfreak.com/piracy-rises-in-france-despite-three-strikes-law-100609/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A%20Torrentfreak%20%28Torrentfreak%29"  rel='nofollow'>an increase in unauthorized file trading</a>, along with a notable shift from BitTorrent to other, less trackable, solutions.</p>
<p>So what&#8217;s next?  Suing doesn&#8217;t work.  Kicking people off the internet doesn&#8217;t work.  Can we hope that maybe next on the list is actually putting in place a good business model?</p>
<p><a href="http://techdirt.com/articles/20100309/1843228488.shtml" rel='nofollow'>Permalink</a> | <a href="http://techdirt.com/articles/20100309/1843228488.shtml#comments" rel='nofollow'>Comments</a> | <a href="http://techdirt.com/article.php?sid=20100309/1843228488&#038;op=sharethis" rel='nofollow'>Email This Story</a><br />
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		<title>How Much Money Can You Make For Others, Rather Than Yourself?</title>
		<link>http://www.phphosts.org/2010/03/how-much-money-can-you-make-for-others-rather-than-yourself/</link>
		<comments>http://www.phphosts.org/2010/03/how-much-money-can-you-make-for-others-rather-than-yourself/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 18:37:00 +0000</pubDate>
		<dc:creator>News</dc:creator>
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		<description><![CDATA[<a href="http://twitter.com/dubber/statuses/10180067273" target="_blank">Andrew Dubber</a> points us to an interesting post by musician Steve Lawson, where he talks about how he usually uses his blog and other social media accounts to write about others' music rather than always talking about his own, noting that he can probably <a href="http://www.stevelawson.net/2010/03/i-can-make-more-money-for-you-than-i-can-for-me/" target="_blank">help others make more money than he can make for himself</a>.  And there's a reason for that: <b>if you're posting about something you love that you think is awesome, people take it seriously.  If you're posting about yourself as being awesome, people think you're an egomaniac.</b>
<br /><br />
This is a really good way of thinking about things -- and highlights an issue that goes way beyond just music.  It's why so many corporate blogs <i>suck</i>.  Because they just talk about their own company, and appear to be propaganda.   But it also highlights another important point: the value of <a href="http://www.techdirt.com/articles/20090418/1715314550.shtml">passed links</a>.  We've noted in the past that when people pass around links (or music or books or whatever) it's the <i>person who's doing the passing</i> whose <a href="http://www.techdirt.com/articles/20091009/0248036475.shtml">reputation is at stake</a>.  And, because of that, we tend to trust people passing links to others much more than people just promoting their own stuff.  And this doesn't need to be reciprocal.  Steve notes that he just blogs about music he likes -- and sometimes he hears from the musicians saying it resulted in a spike in earnings somehow, and that's great.
<br /><br />
To some extent, this also explains some of our position on things like <a href="http://www.techdirt.com/articles/20100306/1649198451.shtml">ad blockers</a>.  Sites telling visitors who use ad blockers that they're not welcome are shoving aside visitors who very well may pass on a link that has tremendous value.  The viewpoint held by sites like that seems to undervalue passed links, believing the only true value is in the immediate and direct ad impression.  But when you focus on just letting people experience whatever cool stuff you're creating, some of them will pass it on to others, and that "vote" in your favor may be incredibly valuable.
<br /><br />
So, while Steve focuses on the point of helping others make more money, if you're doing cool stuff, it's worth remembering that a lot of that stuff comes back around (in even more valuable ways).  One of the problems we see with so many anti-consumer businesses is that they feel the need to <i>directly</i> monetize every user/visitor/listener, rather than recognizing that the mislabeled "freeloaders" can pay it back in ways that greatly outweigh any sort of direct payment opportunity.<br /><br /><a href="http://techdirt.com/articles/20100309/0050188474.shtml">Permalink</a> &#124; <a href="http://techdirt.com/articles/20100309/0050188474.shtml#comments">Comments</a> &#124; <a href="http://techdirt.com/article.php?sid=20100309/0050188474&#38;op=sharethis">Email This Story</a><br />
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			<content:encoded><![CDATA[<p><a href="http://twitter.com/dubber/statuses/10180067273"  rel='nofollow'>Andrew Dubber</a> points us to an interesting post by musician Steve Lawson, where he talks about how he usually uses his blog and other social media accounts to write about others&#8217; music rather than always talking about his own, noting that he can probably <a href="http://www.stevelawson.net/2010/03/i-can-make-more-money-for-you-than-i-can-for-me/"  rel='nofollow'>help others make more money than he can make for himself</a>.  And there&#8217;s a reason for that: <b>if you&#8217;re posting about something you love that you think is awesome, people take it seriously.  If you&#8217;re posting about yourself as being awesome, people think you&#8217;re an egomaniac.</b></p>
<p>This is a really good way of thinking about things &#8212; and highlights an issue that goes way beyond just music.  It&#8217;s why so many corporate blogs <i>suck</i>.  Because they just talk about their own company, and appear to be propaganda.   But it also highlights another important point: the value of <a href="http://www.techdirt.com/articles/20090418/1715314550.shtml" rel='nofollow'>passed links</a>.  We&#8217;ve noted in the past that when people pass around links (or music or books or whatever) it&#8217;s the <i>person who&#8217;s doing the passing</i> whose <a href="http://www.techdirt.com/articles/20091009/0248036475.shtml" rel='nofollow'>reputation is at stake</a>.  And, because of that, we tend to trust people passing links to others much more than people just promoting their own stuff.  And this doesn&#8217;t need to be reciprocal.  Steve notes that he just blogs about music he likes &#8212; and sometimes he hears from the musicians saying it resulted in a spike in earnings somehow, and that&#8217;s great.</p>
<p>To some extent, this also explains some of our position on things like <a href="http://www.techdirt.com/articles/20100306/1649198451.shtml" rel='nofollow'>ad blockers</a>.  Sites telling visitors who use ad blockers that they&#8217;re not welcome are shoving aside visitors who very well may pass on a link that has tremendous value.  The viewpoint held by sites like that seems to undervalue passed links, believing the only true value is in the immediate and direct ad impression.  But when you focus on just letting people experience whatever cool stuff you&#8217;re creating, some of them will pass it on to others, and that &#8220;vote&#8221; in your favor may be incredibly valuable.</p>
<p>So, while Steve focuses on the point of helping others make more money, if you&#8217;re doing cool stuff, it&#8217;s worth remembering that a lot of that stuff comes back around (in even more valuable ways).  One of the problems we see with so many anti-consumer businesses is that they feel the need to <i>directly</i> monetize every user/visitor/listener, rather than recognizing that the mislabeled &#8220;freeloaders&#8221; can pay it back in ways that greatly outweigh any sort of direct payment opportunity.</p>
<p><a href="http://techdirt.com/articles/20100309/0050188474.shtml" rel='nofollow'>Permalink</a> | <a href="http://techdirt.com/articles/20100309/0050188474.shtml#comments" rel='nofollow'>Comments</a> | <a href="http://techdirt.com/article.php?sid=20100309/0050188474&#038;op=sharethis" rel='nofollow'>Email This Story</a><br />
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