Category Archives: Design

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Targeting and Coaxing an Emotion out of Visitors Through Design

Design is emotion. Picking a cool blue color palette will bring out certain calmer emotions than the ones brought out by fiery oranges and reds. Fonts can encourage sympathy or discourage seriousness. Key phrases can also boil blood or send people away. The best designers select everything to focus their user’s emotions in the direction […]

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Foolproof Design Tips for Large Website Projects

Designing large projects can quickly get complicated for developers, clients and designers alike. While the designer isn’t the only role that must stay organized, everyone on the project must also stay organized, but everything starts with the designer. Losing control of the site at the design level means the entire project will be off track. I keep the […]

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Designing for a Mobile Audience

You’ve got your web design down pat. You know how users interact using their mouse and their track pad. You know that those devices are precise. You also know that they’ll spend quite a few minutes at a time. What do you know about your mobile users? Understanding the Mobile User Mobile users are completely […]

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Copy and designers: The love/hate relationship

Designers like me like to draw layouts. We love structure. We love plotting navigation and UX. However, when designing a website, we rarely pay attention to the copy that goes in the design until the very end of the process. This causes fonts to be awkward and verbiage to be… well awkward too. Awkward text […]

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Usability Testing Basics: Designing for the Users

As a designer, you want to make a work of art. I know I do. Our personal goal is to make the best looking site we’ve ever made, with that one (or more) nifty feature that nobody else has. If you had your way, the only usability test performed would be your own usability. Sadly, works of art […]

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Memorable Websites are not Always the Number 1 Goal

Every client that wants a website designed wants an amazing website that shines. Every client wants the next great site, but not every client needs a unique website that people visit and say “Wow, this was the best experience I’ve ever had!” Now don’t get me wrong, the site has to be perfect for the […]

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Sketching Before You Touch Your Computer

There are two schools of thought when it comes to sketching layouts and a website draft before you begin to design a site on your PC or Mac. Those who think it’s useful and, obviously, those who don’t! Those who don’t find it useful have numerous excuses why: They don’t get the final sizes, they […]

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7 Ways You Can Make Your Website More Interactive For Users

In a world where interactivity is a key component for the success of many businesses online, you have to make sure that you are doing everything that you possibly can to give your users additional reasons to return to your website. Interactivity not only provides you as the website owner with additional avenues in which […]

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The Top 5 Tips for Freelance Web Designers

Freelancing and web design go hand in hand, when a customer is satisfied with the web site that has been built, they often have no more use for a full time designer on site. Business savvy customers go to freelancers for design help. I’ve talked with many freelance web designers, and while some of them […]

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Responsive Design 101: Why is Responsive Better?

Today, everyone talks about responsive website design, how well it performs, how it’s the future and how you need to do it. Finding information on what it is, or why it performs so well and why you need to design this way is difficult at best.  Responsive design is planning your websites layout and information […]

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