‘Online Reputation’ Firm Continues Saber Rattling At TripAdvisor

We recently wrote about a so-called “online reputation management” company that was getting a lot of press attention for promising to sue TripAdvisor for reviews that certain venues didn’t like and believed to be defamatory. As we mentioned at the time, this felt a lot more like a publicity stunt for the company (which we won’t name for that reason), while noting that, in the US at least, TripAdvisor was rightfully protected against claims of defamation on content from users, thanks to Section 230. In the UK, where the reputation management firm is based, it’s not quite as clear cut.

LawandLit points us to the news that the company is ramping up the foot stomping and insisting that it really really really really will sue TripAdvisor, just you wait and see! Or, at least, that’s what it comes across as from what’s being said.

Perhaps more interesting, however, is that the company is now saying that it’s also prepared to go after the writers of the actual reviews. While that’s at least moving the liability in the right direction, it does make you wonder if such an effort will seriously backfire. I mean, a hotel that sues a customer for a bad review might not get many more bad reviews… but it might not get many more customers, either.

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