Marvel Issuing Takedowns Over Thor Trailer; Hey Marvel: Trailers Are Advertising

There’s been plenty of buzz over the the upcoming movie Thor, and at the recent Comic-Con in San Diego, Marvel apparently showed off a trailer of the movie that got people excited. Of course, with so many people in the room, some filmed it, and it didn’t take long for the clip to go online. Other movies have done this as well. I remember last year that Jon Favreau showed the first clips from Iron Man 2 at Comic-Con and then happily tweeted links to videos that people had put up. Apparently, however, Marvel isn’t too happy about this. Benny6Toes points out that the trailer has been taken down and looking around the web, it appears to have been taken down from a bunch of sites, though others claim you can find it if you really want.

Either way, I’m trying to figure out how this makes any sense at all. It’s a trailer. The whole idea of it is to act as advertising for the movie and get people more interested in seeing the movie. And having people put it online for you makes it free advertising, which is even better. So why take it down at all?

In the meantime, since apparently it’s forbidden to show the real trailer, we might as well include the absolutely hilarious fake trailer of a different mythologically-based movie, which is what the movie God of War, based on the video game of the same name, would look like if made by Wes Anderson:




Now, there’s a movie I’d see.

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