In domain name arbitration disputes, it often seems like the big name almost always wins — but apparently not always. Canadian search engine Groovle (which actually uses Google as its underlying technology) has won a domain name dispute with Google, as the panelists reviewing the dispute said that Groovle wasn’t simple enough to confuse people, and people probably thought of the word “groovy” or “groove” more than Google when they saw Groovle. This really is a bit surprising, since it’s pretty rare for the small players to win these sorts of disputes.

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